What Is the Best Gold Product to Buy for Investment?

December 1, 2022

There are multiple factors to consider when choosing the best gold product for  investment. 

Coins, bullion bars, numismatics, and precious metals IRAs all have their own benefits. So it’s up to you to learn about them and determine which product aligns with your financial goals and personal preferences. 

Of course, our in-house precious metals experts are more than happy to provide one-on-one guidance so you can make an informed investment decision. Regardless of which product you choose, you’re making a wise decision. Gold belongs in every well-diversified financial portfolio — it’s a tangible, time-proven store of value and a safe-haven asset you can depend on.

Here’s a look at the best gold investment options.

1. Bullion Bars

Gold bullion bars are the most straightforward way to invest in physical gold. Because they’re relatively easy to produce, the premium is usually lower than coins. Although the difference in markup is fairly negligible if you’re purchasing smaller quantities of gold, you can save a lot of money if you buy larger quantities. 

This is why gold bars are the go-to standard among those who invest much of their wealth in gold. Gold bars are also stackable, so they’re much easier to store than coins.

Bullion bars may not be the best gold investment vehicle if you're a collector, as coins tend to be preferable for their historical significance and intricate designs. However, there are plenty of gold bar products that are visually breathtaking, and you can find bars produced by refineries from all over the world. 

Additionally, many gold investors find that bars have a very prestigious element to them, especially larger bars. There’s something awe-inspiring about a single, large bar of pure gold. It’s arguably the most iconic vision of wealth.

While large gold bars are visually impressive, it’s worth noting that size can impact liquidity. It’s much easier to sell smaller bars. So if you plan to liquidate your gold investment down the line, that’s something to keep in mind. Large gold bars tend to be used as long-term investments, often staying in families or institutions for many generations.

2. Bullion Coins

A variety of gold bullion coins 

Gold bullion coins are extremely popular because of their collectibility and stunning beauty. For many, the classic gold coin conjures romantic visions of ancient treasures, and building your own treasure is a truly rewarding hobby. Others love gold coins because of their timeless appeal and historical relevance. You can find coins from all over the world, each with a distinctive, intricate design.

Coins are one of the best gold investments for those looking to invest over time. While bars are also available in smaller sizes, there’s just something about a coin that makes sense when buying in smaller quantities. Each coin has its own personality. Investors get excited about choosing their next coin. Few would argue that coins are the gold product that is the most fun to collect.

Because coins cost more to manufacture, distribute, and store, they tend to have a slightly higher markup compared to bars. Again, that premium is usually negligible compared to similarly sized bars. Coins also offer outstanding liquidity. If you ever need some fast cash, you’ll have no problem finding a place to sell a gold coin or two. 

3. Numismatics

Gold numismatics are made of gold. However, there are significant differences between numismatics and bullion coins and bars. Numismatics are rare, commemorative, and antique coins that are valued much higher than their intrinsic gold content. In other words, you’re paying for a collector’s piece — the fact that it’s made out of gold is just an added bonus.

Although numismatics aren’t the best investment option for those looking solely to own gold in its basic form, they offer unique benefits that can be very attractive. As long as you aren’t expecting a traditional gold investment, numismatics are worth learning about. That said, it’s important that you do your homework and make sure you’re making a smart purchase. Numismatics aren’t standardized like coins or bars, so their value (and risk) varies widely.

While numismatics are inherently riskier than bullion, the upside is that they offer incredible potential for growth. A traditional gold product directly follows gold’s current spot price, which is famously stable. Now, that’s good for those looking to add stability to a financial portfolio. Still, most people who invest in gold aren’t anticipating astronomical returns, at least not anytime soon. Because numismatics are so rare, their value will likely increase over time as they become harder and harder to find.

4. A Gold IRA

If gold investment is part of your retirement plan, a precious metals IRA might be the best gold investment for you. A gold IRA gives you the same benefits as owning physical gold, but you don’t have to worry about storing or handling it. Opening a precious metals IRA is extremely easy, and you can even convert all or a portion of your current traditional IRA or former 401(k). Simply open and fund a custodial account, and then select your IRA-allowable precious metals

If this approach sounds ideal to you, our experts can assist you every step of the way, including providing full depository services through our affiliated partner. Your gold investment will be stored securely in a fortified bank vault for your peace of mind. A precious metals IRA is undoubtedly the safest way to own gold, as there’s no risk of loss or theft.

Why Buy Gold?

Gold bullion bars and coins

You can’t go wrong with any gold product on this list. Gold has proven itself to be the most reliable form of currency. In fact, the precious metal has been used as money since 550 BC, and it’s still going strong! Regardless of economic condition, gold has historically remained solid, even rising in price during times of inflation. Gold is among the best investments because it can retain its purchasing power long into the future; the same cannot be said about fiat currency.

A century ago, one ounce of gold would buy a high-end suit. Today, one ounce of gold still buys a high-end men’s suit. Back then, the cost of that suit was around $20. Today, you’ll be lucky if $20 buys the tie! While paper currency is only valuable because society agrees it’s valuable, gold has true, intrinsic worth, not only for its beauty and rarity, but because it’s a finite resource used by many industries.

People turn to gold during an economic downturn because it protects their wealth and adds crucial diversity to their portfolio. Gold is the best and safest investment because it involves minimal risk. In fact, many view gold as the truest form of currency. While intangible investments like stocks and bonds may falter due to market fluctuations and unforeseen events, gold remains steadfast year after year and century after century.

Shop Gold Products at Endeavor Metals

We proudly offer a wide variety of gold products at highly competitive prices, as well as silver, platinum, and palladium bullion and numismatics. If you’re planning to invest in precious metals, we encourage you to get in touch for a free consultation with one of our experts. We’ll work with you to help you choose the best gold investment option that aligns with your unique financial goals.

Endeavor Metals is a Tier 1 precious metals dealer authorized by the United States Mint and the Royal Canadian Mint. With over 50 years of in-house experience, we have the expertise to assist you with your investment. Our exceptional customer service has earned Endeavor Metals a 4.9 Google star rating and an A+ accredited grade on the Better Business Bureau. 

In addition to our outstanding reputation, we’re members of multiple trusted organizations, including the prestigious Silver Institute, the American Numismatic Association, the Industry Council for Tangible Assets, and the Certified Acceptance Corporation (CAC).  

Diversify Into a Time-Tested Store of Value

If a gold investment sounds like the best option for you, we invite you to proceed with full confidence. Endeavor’s gold products are fully backed by our 7-day, 100% money-back guarantee, even if the gold market has a downturn. 

No financial portfolio is complete without gold. We make investing in precious metals a simple, straightforward, and safe process. Place your order online, or feel free to give us a call so we can provide one-on-one assistance with your purchase. Ready to get started? We can’t wait to hear from you. Start investing in gold today to live well in your golden years.

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